Diamonds or the diamond industry is not all bad. But, whenever something of great value is found, many people lose their lives because of it, and diamond is no exception. The recently released movie‘Blood Diamond’, that stars Leonardo DiCaprio, and is set during Sierra Leone’s diamond fueled civil war, has created a mini public relations crisis for the diamond industry. As per recent media reports A-list celebrities such as Beyoncé Knowles and Jennifer Lopez are part of a multimillion-dollar campaign by the industry to avert this disaster. Knowles and Lopez agreed to wear jewel-encrusted rings on their right hands at last week’s Golden Globe award ceremony in return for the promise from the diamond industry of $10,000 each donated to the African charity of their choice. Other Hollywood stalwarts too are being approached to promote diamonds at the Academy Awards next month. And that’s not all, the industry’s campaign - titled ‘Raise Your Right Hand’ - does ...